About Us
Sunscreen for men that smells like cologne, not coconut.
We Made Sunscreen for Guys Who Hate Sunscreen
Most men know they should wear sunscreen. The problem? A lot of them still don't.
Maybe it's the greasy feel. Maybe it's the white streaks. Maybe it's the tropical coconut smell that makes you feel like you're marinating at a resort gift shop.
We thought men's sunscreen could be better. So we created SLAM Lotion: SPF 50 sun protection for men, built without everything guys traditionally hate about sunscreen. It goes on clear, absorbs fast, and doesn't leave a greasy white mess behind. And instead of smelling like coconut, it can actually smell like cologne.
Welcome to sunscreen made for men.
Sunscreen That Smells Like Cologne
SLAM started with a simple idea: what if guys actually wanted to put on sunscreen? Instead of trying to convince men to love traditional sunscreen, we changed the sunscreen, combining broad-spectrum SPF 50 protection with masculine, cologne-inspired fragrances designed to smell like something you'd actually choose to wear.
Our signature scents:
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BeachMan - fresh cedar-inspired notes made for beaches, boats and pretending you own either. -
WoodsMan - sandalwood, teakwood and bergamot-inspired notes with a darker, woodsy feel. -
GentleMan - a clean, fresh fragrance with bergamot, cedar and patchouli notes. -
MysteryMan - sage, sandalwood and smooth masculine notes. We'd explain the rest, but then we'd have to rename it.
Prefer no fragrance at all? We make an Unscented SPF 50 too. Because men contain multitudes.
Men's SPF 50 Without the White Cast
Good sunscreen has one job: protect your skin. SLAM delivers broad-spectrum SPF 50 protection built for the way guys actually live.
- Broad-spectrum SPF 50
- Water and sweat resistant for up to 80 minutes
- Fast-absorbing and non-greasy
- Goes on clear, no white cast
- Made in the USA, Hawaii Act 104 compliant
- Made without oxybenzone or octinoxate
Golfing, fishing, hiking, boating, coaching a game or walking the dog - sun protection is an everyday thing, not just a vacation thing. We just made it smell significantly better.
Spray or Lotion? Your Call.
Guys don't all use sunscreen the same way, so neither do we. Our SPF 50 sprays make application fast - toss one in your golf bag, boat or beach bag and you're set. Prefer traditional application? Our SPF 50 lotions give you the same SLAM protection in an easy-to-rub-in formula that still absorbs quickly without the grease. Spray guy, lotion guy - we're just happy you're finally wearing sunscreen.
Why We Started SLAM
We saw a simple problem: men weren't wearing enough sunscreen. There are endless options out there, but very few feel like they were actually made with men in mind, so we decided to build one. Not just another bottle with different packaging, but a sunscreen you'd leave on the bathroom counter instead of buried in a cabinet, throw in your golf bag, and have your friends ask about because it smells that good.
SLAM stands for Suntan Like A Man. The name's supposed to make you laugh. The sunscreen is serious. Taking care of your skin doesn't make you less masculine, and getting fried because sunscreen smells like coconut isn't exactly a personality trait either. Protect your skin. Smell good. Carry on.
The SLAM Difference
- Serious SPF 50 protection - broad-spectrum coverage for everyday outdoor life.
- No white cast - goes on clear instead of turning you into a mime.
- Non-greasy feel - nobody's ever asked for stickier arms.
- Cologne-inspired scents - masculine fragrance instead of the classic sunscreen smell.
- 80-minute water resistance - built for swimming, sweating, and whatever came right before both.
Our mission isn't to convince men that sunscreen is glamorous, it's to make it normal. If making sunscreen smell like cologne gets one more guy to put on SPF before heading outside, mission accomplished.
Find Your SLAM
Men's sunscreen spray, SPF 50 lotion, no white cast, non-greasy, smells like cologne - there's a SLAM for you. Pick your formula, pick your scent, and get outside. Just don't forget the sunscreen.