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Slam Lotion
The only men's fragranced sunscreen

Sunscreen that smells like cologne.

SPF 50. Zero coconut. Zero white cast. Smell like you've got your life together.

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Proof from the wild

Real guys. Real sun. Zero coconut smell.

Smells like cologne
Smells like cologne

Four cologne-grade scents. People will ask what you're wearing. Say "sunscreen" and watch them lean in for a second sniff.

Actually protects
Actually protects

Broad-spectrum SPF 50, water & sweat resistant for 80 minutes of questionable decisions. Hawaii Reef Act 104 compliant, so the fish remain fans.

Goes on clear
Goes on clear

No white streaks, no grease. Rubs in fast, keeps your skin soft enough to get you in trouble, and fights the wrinkly-prune future.

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Which man are you?

BeachMan bottle Fresh cedar
BeachMan

Refreshing cedar-fresh notes for beach lovers. Smells like you own a boat. You don't, but they don't know that.

SMELL LIKE THIS →
WoodsMan bottle Wood & musk
WoodsMan

Woody, musky scents for the adventurous man. For guys who chop firewood they do not technically need.

SMELL LIKE THIS →
GentleMan bottle Patchouli & cedar
GentleMan

Patchouli and cedar. Opens doors, remembers birthdays, wears SPF.

SMELL LIKE THIS →
MysteryMan bottle Sage & sandalwood
MysteryMan

Sage and sandalwood notes for the mysterious and smooth. We would tell you more, but... mystery.

SMELL LIKE THIS →
GentleMan Lotion bottle Patchouli & cedar
GentleMan Lotion

The gentleman scent in rub-it-in form. Moisturizes while it protects. Multitasking king.

SMELL LIKE THIS →
MysteryMan Lotion bottle Sage & sandalwood
MysteryMan Lotion

Sage and sandalwood, now with a built-in excuse to rub it in slowly.

SMELL LIKE THIS →
Fragrance Free Lotion bottle No scent
Fragrance Free Lotion

All protection, zero cologne. For missions that require stealth.

SMELL LIKE THIS →
Pick your scent →

SLAM vs. that coconut baby lotion

Slam Lotion
THE OTHER GUYS
Smell
Cologne
Coconut daycare
White cast
None
Mime-level
SPF 50 broad spectrum
Always
Sometimes
Water & sweat resistant (80 min)
Yep
Washes off
Reef compliant (Hawaii Act 104)
Approved
Sorry, fish
Makes you feel like a man
Obviously
No comment
Obvious choice →

The people have spoken

★★★★★ 4.8 average from 44 reviews across every SLAM product
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★★★★★

"Finally, an SPF that doesn't make me smell like a fruit salad. My girlfriend keeps stealing it, which is a different problem."

Jake · Adventure Enthusiast
SPF 50 REEF COMPLIANT MADE IN USA

Sunscreen that smells like cologne. Because you're a grown man.

★★★★★ 4.8 from 44 reviews across every SLAM product
How many bottles?
The full arsenal
5 full-size bottles, your mix
SLAM SwagFREE $32
Build your five
FREE SHIPPING
✔ 60-day burn-free guarantee✔ Ships in 24h✔ No white cast. You're not a mime.

Questions, answered honestly

Does it actually smell that good?+

Almost everyone who smells it for the first time can't believe how good it is. Cologne-quality scents, not "sport fresh" chemical spray.

Is it real sun protection or just cologne?+

Broad-spectrum SPF 50, water and sweat resistant for 80 minutes. No parabens, oxybenzone, or octinoxate, and it's Hawaii Reef Compliant Act 104 approved.

What's in the SLAM Box exactly?+

Five full-size bottles (you pick spray or lotion and the scent for each), plus a SLAM beer koozie, SLAM sunglasses, and a suction phone mount. About $45 of free gear. No baby samples.

Will it leave me looking like a mime?+

No. It goes on clear, absorbs fast, and leaves zero white cast. You will look tan, protected, and vaguely smug.

How do I use it?+

Apply liberally 15 minutes before sun. Rub it in like you mean it. Reapply after 80 minutes of swimming or sweating, or whenever someone offers to help.

What if I hate it?+

60-day burn-free guarantee. If you don't love it, email us and we'll make it right. You will not hate it.

Still reading? Buy it →

Don't be pasty. Don't be a prune.

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