'We accidentally created something everyone loves'
Ours story is unique, like everyone else's.
It all started with a relative who didn't like to wear sunscreen because of the smell and feel. We thought that was a silly reason to put your skin in danger, so we set out to make a sunscreen he'd wear. So 9 months later, SLAM was born. (It may or may not have been exactly 9 months, but it helps the story). So many men felt the same, so we took all the feedback, criticism, compliments.. anything we could find to create something new:
A sunscreen people would not only wear, but ENJOY wearing. Sunscreen reimagined.
Skin cancer is real. We need men to take care of themselves too.
Made in the USA
NO PARABENS
Manly Scent
Water & Sweat Resistant
Find Your Scent
At SLAM, we understand that picking the right scent is like finding a diamond in the rough. Our SPF sprays and lotions suit every personality and lifestyle, and keep you protected and smelling fantastic. Ready to find your match?








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@the BeachSLAM Lotion was created for versatility. Whether you're conquering waves, hiking mountains, or just mowing the lawn, our SPF lotion stays strong. Its durable formula ensures you're protected no matter the challenge.